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The goal of this graduate project was to create a new brand that addresses an existing problem, and to design a set of deliverables that works as a cohesive system to enforce the brand values. Awakend is a brand that aims to make it easier and more enjoyable for people to start a consistent meditation practice. I approached this design challenge with a clean aesthetic, a soothing color palette, and organic shapes to echo the relaxed and calm feeling that comes from meditation.
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