Women's Wear Daily
The goal of this graduate project was to rebrand a current news website in order to better appeal to the company’s target audience. I chose to rebrand Women’sWearDaily.com, a fashion news site catered to women. Their current site lacked personality and felt more business-like than fashion forward, so I took a more soft and feminine approach in my design. I paired a Didone with a modern sans serif and touches of gold to create a site that feels classic yet current.